Drive It - Convert It!

Why do techies do it?

The Point:
Do what you should, not what you can.

The Background:
A business associate/friend and I were talking. I was lamenting the fact that often when I came up with a strong marketing answer to a client’s business challenge, I was often at odds with my technical staff. They preferred to do things the “right way”. Additionally, they often came up with fantastic ways to deploy new technologies without any idea of the marketing purpose.

So I asked my friend - “why?” His answer - “Because they can.”

Now, to some I am a tech geek, to others a neophyte. It usually depends where on the spectrum you are coming from. I have both a strong marketing and strong technical background. However, I’m no match for those creating, using, and deploying technology on a daily basis. Still, I have felt the thrill of overcoming a technical challenge, of creating something that should be exciting to all - but isn’t.

Web Marketing is a marriage of marketing and technology. It is a constant battle for balance. If done right - you, the business client win. You leverage technology to drive more high quality traffic to your website. If done wrong - either you get a cool look that nobody sees, or a well trafficked, poorly converting page.

Seek out specialists that also see the big picture.

This entry was posted on Thursday, March 16th, 2006 at 5:38 pm and is filed under General - Blog . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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