In Search Engine Optimization part 4 we discuss the ins and outs of getting links to your site to help you drive more traffic to your site – in other words - link building.

 
Show Summary:

 
Take-aways from this episode are:

 
1) What’s a link, what’s a backlink.
2) Why are links important (there’s a number of reasons)
3) How you can get links (and COULD doesn’t always mean SHOULD)
4) The future of linking

 
Shameless linking plug (add a bastioninternet.com/podcast/ link to your site - thank you very much!). Here’s the code to cut and paste:

 
To listen to a great <a href="http://www.bastioninternet.com/podcast/">Internet marketing podcast</a>, check out BastionInternet.com

 
Quick links:
 
Download the Podcast here:

 
Subscribe to Drive It – Convert It! here:

 
Read a full transcript here … (more…)

In Search Engine Optimization part 3 we discuss how to determine the best keyword and keyword phrase targets. This will focus your site on the best terms to increase your rankings in the search engines.

 
Show Summary:

 
1) Why Keyword Phrases are important.

 
The search engines and searchers are all focused on them – at least for now.

 
2) How to determine what phrases you want to target

 
Look at the nouns and adjectives that describe your company. Modify and qualify with industry niches, geographic locations, and alternate phrasing.

 
3) Technical processes to determine which phrases and terms to target

 
A few methods to see which terms are going to give you the biggest bang with the least competition.

 
4) Ensuring your website is being developed and maintained to take advantage of keywords in search.

 
Make sure your site is heading in the right direction

 
Some quick links I refer to:

 
- Yahoo Search Marketing tools

 
My Odeo Channel (odeo/1bf9f36afb79290e)

 
Download the Podcast here:

 
Subscribe to Drive It – Convert It! here:

 
Read the full transcript here …
 

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