Discussion on the importance of improving web conversion rates through more effective landing page strategies and design.

 
Suggested Tags: landing page design ppc email campaign conversion online sales ecommerce internet web marketing advertising website web design webdesign

 
Show Summary - Seven Steps to Effective Landing Pages:

 
1) Recognize the true value of a better landing page
2) Know your product
3) Know your target
4) Build based on your lead-in
5) Set you landing page objective
6) Design a superior landing page
7) Measure and test

 
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Website promotion is great - turning visitors into customers - even better. An overview of web conversion strategies and tactics.

 
Suggested Tags: conversion web ecommerce internet online web marketing promotion seo search engine optimization advertising website design webdesign

 
Show Summary:

 
Ten tips to improve website conversions.

 
1) Define your target
2) Define your objective
3) Define the offer and call to action
4) Define a conversion
5) Match ads to offers to landing pages
6) Vary your approach
7) Test, test, test
8) Audit your conversion process
9) Have a good overall design
10) Build a tracking methodology

 
Download the Podcast here:

 
Subscribe to Drive It - Convert It! here:

 
Read the full transcript here … (more…)