Drive It - Convert It!

Web Marketing Blog and Podcast for the Small and Medium Sized Business

Archive for July, 2006

Drive It - Convert It! #10 (podcast): Converting Web Traffic: Part 4: Building Trust - 50 Tips in 20 Minutes
Friday, July 21st, 2006

 
Continuation of episode #9 - Techniques to build trust and credibility on your web site.

 
Trust and credibility translates into website conversions. Here are 50 tips to help you build your web site’s credibility rating.

 
Suggested Tags: web design, website design, web site conversion, online sales, ecommerce, internet marketing, web marketing, trust, credibility

 
The 50 tips are separated into 9 categories

 
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Read a full transcript here … (more…)

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Drive It - Convert It! #9 (podcast): Converting Web Traffic: Part 3: Higher Credibility, Higher Conversions – Trust Me!
Friday, July 14th, 2006

Techniques to build trust and credibility on your site.

 
The more credible your website, the more trustworthy and capable you will be perceived to be. The more trustworthy and capable you are perceived to be the higher your website conversions.

 
Web site design and refinement plays a key role in building a site’s trust level and credibility, all which translate into a higher conversion rate.

 
Suggested Tags: web design, website design, web conversion, online sales, ecommerce, internet marketing, web marketing, trust, credibility

 
Topics include:

 
1) Web smarts – today’s street smarts
2) How web visitors judge us
3) Improving credibility and trust
4) Introduction to 50 tips in 20 minutes

 
Download the Podcast here:

 
Subscribe to Drive It - Convert It! here:

 
Read a full transcript here … (more…)

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