Services

A five page website (can be expanded) using an existing Bastion designed template.  Design elements (e.g. logo, colors, etc.) are incorporated to personalize the site to your company.  A uniform yet professional appearance.

• Choose from the Bastion template library
• Choose color scheme
• Your logo and tagline
• Starts with 5 pages of content
• HTML coded
• Assistance with Hosting and Email setup
  

A ten page website (can be expanded) whose design is based on an existing 3rd party template. The design is then tailored to suit the desired look and feel. This type of design gives the site both a professional and personalized look and feel.

• Choose a starting design from a 3rd party service
• Revisions to  the design (including colors)
• Integration of logo, tagline, branding elements
• Starts with 10 pages of content
• Capability to integrate in “add ons” (e.g. eCommerce, blogs, etc.)
• HTML coded
• Assistance with Hosting and Email
  

A ten page website (can be expanded) with a custom design developed to match your company, its web objectives, and its target market. This type of design gives the site both a highly professional and unique look and feel.

• Custom design based on specific client research and needs
• Multiple revisions to hone and refine the design
• Full integration and refinement of company’s design elements (e.g. logo, tagline, etc.)
• Additional content and image enhancements
• Capability to integrate “add ons” (e.g. eCommerce, blogs, etc.)
• HTML or Flash coded
• Assistance with Hosting and Email

An eCommerce website can be stand-alone or integrated into our Tailored or Custom website designs. We choose from a selection of best of class eCommerce programs and "skin" it with your website’s design.

• Design development and integration
• eCommerce software installation
• Assistance with payment gateways and merchant account setup
• Assistance with software implementation (i.e. store setup)

A forum is normally integrated into our Tailored or Custom website designs. We help you choose the best forum software option for both software and setup.

• Forum software selection and installation
• Integration of website design
• Assistance with software implementation (i.e. forum implementation options)
• Assistance with User and Admin setup

Other “mini” applications can be installed and integrated on an as-needed basis, including:

• Image Gallery
• Calendars/Events
• File Uploaders
• Etc.

The first step for a comprehensive custom program/application is a detailed statement of work with the associated consulting:

• Consulting regarding the project, its viability, the scope, design, and functionality.
• A detailed statement of work with a separate quote to fulfill the project
  

Based on a completed Statement-of-Work, Bastion will program your custom application. We have the ability to use both Microsoft based (i.e. ASP, .NET) and open source (e.g. PHP)

• Programming of application
• Integration into website (including design)
• Test for functionality and quality
• Train on user interface
• Assist with hosting as necessary

For clients, writing copy for their website can be one of the most difficult and time consuming tasks in the creation process. Bastion Internet can assist you with your copy in a variety of capacities:

• Interviewing and research to create and assemble the content
• Rewriting of client assembled content
• Final editing

Flash technology can be used within a standard HTML website to effectively convey special messages, demonstrations, etc.:

• Consulting
• Storyboarding
• Finished Flash element/demo

Logos can be the basis for your entire branding. If you need your first one or an update of your current logo we can help.

• Consulting
• Mock ups / Comps
• Final
  

Creation or modification of graphics, images, etc., for use in web or print.

• Consulting
• Mock ups / Comps
• Final

If your website is out of date but you’re not ready for a full redesign, you may need a site tune-up. 

This includes:

• Content updates (text and image)
• Page additions
• HTML fixes for new browser compliance
• Design refinements as appropriate

If you’ve been orphaned by your last web designer or are just unhappy with the quality, responsiveness, or overall level of service, Bastion can take you on as a client and make ongoing updates to your site.  We ask for a minimum commitment of 4 hours, and charge hourly after that.

• Website updates and additions

We typically offer hosting services to our design and maintenance clients. However, we will also provide these services to other individuals and companies upon special request

• Set up Hosting
• Transfer of site
• Set up of email on server
• Assistance with client access to email

We typically offer email services to our design and maintenance clients. However, we will also provide these services to other individuals and companies upon special request

• Set up of email on server
• Assistance with client access to email
• Assistance with domain management (DNS changes)
  

We typically offer domain services to our design and maintenance clients. However, we will also provide these services to other individuals and companies upon special request

• Consulting regarding domain purchase
• Recommend domain management service
• Assist with DNS management
  
  

Rank higher in the Search Engines through initial and ongoing optimization of your website. Full range and scope of optimization to maximize traffic.

• Detailed keyword analysis
• Market, competitor and resource analysis
• Accessibility analysis
• On-site optimization throughout site
• Rank tracking; initial and ongoing
• On-site adjustments; monthly, ongoing.
• Off-site (e.g. linking) campaign;  ongoing, monthly
• Statistics/analytics; setup and ongoing monitoring

Rank higher in the Search Engines for selected key terms based on ranking importance and success potential. Focus is on return on investment through concentrating on a limited number of high potential keyword phrases.

• Keyword analysis
• Accessibility analysis
• On-Site optimization within key areas of website
• Ranking benchmarks, initial and ongoing
• On-site adjustments; monthly, ongoing.
• Off-site (e.g. linking), campaign consulting and assistance - ongoing, monthly
• Statistics/analytics; setup and ongoing monitoring

Supplied at the initial buildout of a site to set the stage for a future optimization push.  Allows a site to gain rankings and search engine credibility with a minimal investment.

• Basic keyword analysis
• Basic on-site optimization
• Off-site (e.g. linking) campaign consulting and initial assistance
• Statistics/analytics setup

Drive traffic to your website through pay per click ads running on top search engines.

• Detailed keyword analysis
• Ad copywriting
• Competitive bid analysis
• Campaign construction and implementation for multiple search engines (e.g. Google, Yahoo)
• Work to budget, to click cost, or to ranking position
• Search network and/or content network
• Statistics/analytics tracking setup
• Campaign, ad, keyword, bidding adjustments - monthly, ongoing

Drive traffic to your website through a limited number of high performing terms. Focus is on maximum return on investment within a limited budget.

• Keyword analysis
• Ad copywriting
• Bid analysis
• Campaign construction and implementation – one engine (e.g. Google, search network).
• Work to budget
• Statistics/analytics tracking setup
• Campaign, ad, keyword, bidding adjustments - monthly, ongoing.

Drive traffic to your site through comprehensive email campaigns. Bastion Internet can do everything from the initial design to the ongoing database management, content populating, and regular send out of the emails. Or, we can limit our participation to the initial design and training.

• Email / Newsletter design (matching your branding and web design)
• Email blast service selection and setup assistance
• Database consulting
• Training with first email blasts
• Statistics/analytics tracking setup
• Database management: optional
• Ongoing content loading: optional

Drive traffic to your site through email campaigns. We assist you in selecting an email blast service and a design template. We consult with you and train you to effectively market to your established set of contacts in a professional manner.

• Tailoring of design template
• Service selection and setup assistance
• Database consulting
• Training with first email blasts

Drive traffic to your site and enhance your image as an industry expert through blog marketing.  Use your existing blog or have us set up a new blog to augment both direct traffic and support your Search Engine Optimization efforts.

• Initial consulting
• Optimization of your blog
• Assistance with ongoing blog marketing
• Set up of RSS and statistical tracking
• (see also Blog Design)
• (see also Copywriting – Content building)

Drive traffic to your site through podcasting.  Use your existing blog to manage podcasts or have us set up a new blog/podcasting system. Podcasting will both drive traffic directly and support your Search Engine Optimization efforts.

• Initial consulting
• Assistance with selection of audio equipment and software
• Optimization of your podcasting blog
• Assistance with ongoing podcast marketing
• Set up of RSS and statistical tracking
• (see also Blog Design)
• (see also Copywriting – Content building)

Dramatically increase your conversion rate by providing a bridge between your online ads and your website:

• Initial conversion consulting
• Designed to match your branding and website
• Template construction for cost effective addition of multiple pages
• Initial buildout of up to 3 landing pages

Have your website checked for conversion-enhancing and conversion-draining elements.  We then “tune-up” your site to add the good and eliminate the bad.

• Initial conversion consulting
• Comprehensive analysis
• Checklist of actions to take
• Update of website

After setting up a statistics gathering system, we’ll analyze your website’s conversion effectiveness on an ongoing basis.  We then report those results along with recommended actions to take.

• Setup of initial statistics gathering system (if needed)
• Ongoing analysis of traffic and conversion data
• Recommendations of actions to take
• Up to a monthly reporting frequency

Take advantage of the unique position you are in when doing a full, custom redesign by incorporating drive-traffic techniques.

We add in, at no extra cost, a transition program which preserves much of your current search results power. Further, we’ll incorporate SEO techniques that can only be done when a website is at the design stage. Finally, we’ll build the new site with pay per click landing pages in mind (if appropriate) to potentially gain the benefit of Landing Pages with little additional cost.

• Custom Design (design)
• Search Engine Optimization (drive)

Support your new venture and test its concepts and market viability at a moderate budget level with guaranteed web traffic.

• Tailored Website (design)
• eCommerce add on – optional (design)
• Pay Per Click – focused (drive)

Get the most from your advertising dollar by creating a new PPC campaign and launching Landing pages at the same time. Hone it all with proper analytics and reporting.

• Pay Per Click Advertising - Comprehensive or Focused (drive)
• Landing Pages (convert)
• Reporting and Analytics (convert

Maximize traffic from the Search Engines by deploying both an SEO and PPC campaign.  Traffic analysis from each can be effectively used to help build the other.

• Search Engine Optimization - Comprehensive or Focused (drive)
• Pay Per Click Advertising - Comprehensive or Focused (drive)

Drive and convert more local traffic. If your business primarily caters to your local geography, maximize your budget and results by focusing on what’s geographically near and dear.

• Search Engine Optimization – focused (drive)
• Pay Per Click Advertising – focused (drive)
• Site Analysis and Tune-up (convert)