Conversion Analyis
Conversion analysis involves measuring the success of the current campaign as well as comparing ad and landing page alternatives. Keywords, search ads, landing pages, site design, and much more all affect conversion success.
Some of the measurements and factors we look at are:
- Have the right keywords been selected
- Do ads appropriately reflect keywords being searched
- Are the ads consistent with the landing pages
- At what rate are Users proceeding past the landing pages
- At what rate are Users completing a “call to action”
- How do changes to the above elements affect conversions
Our “Convert It” service encompasses a comprehensive analysis of these elements and more which impact website conversion rates. Contact us to learn more and to get started.
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