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Convert

Site Analysis & Tune-up

Increase your conversion rate by adding and improving on conversion elements while reducing the mistakes that drive traffic away.

There are many elements that lend credibility to your site and motivate visitors to take the next step in doing business with you. Examples range from image selection, to the proper display of security certificates, to proper spelling and grammar.  They all have a cumulative effect.

There are also a variety of mistakes, both obvious and subtle that are often made on a website.  These, too, have a cumulative effect. However, they effectively drive traffic from your site.

We’ll analyze your site against an extensive list of conversion enhancing and detracting elements, recommend the fix, and implement it for you.

A website’s ultimate goal is to convert traffic.  The structure, design, navigation, and content all play an important and integrated role.

First, we’ll do a design review to look at your current website’s design and determine if it’s an asset or impediment to a good conversion rate. This includes a review of your target market, your business goals, and the role your online strategy plays in your overall strategy. This is especially important in eCommerce sites where purchase decisions are often made on the spot.

Next, we’ll analyze specific pages. Is there a clear “call to action” or page objective. Do the pages have the elements necessary to help the conversion process.  We’ll also look at holes your site may have and recommend additional content or new pages.

Finally, we’ll recommend specific “fixes” to the site and optionally implement them for both regular and ecommerce sites.

Getting Started: Picking up the phone or emailing us is a great way to get started.  After an initial discussion, we’ll meet with you to review your current site. If you’re located in Southern California (e.g. Orange County, Los Angeles, San Diego, Riverside, etc.) we’ll meet in person. For clients located outside of these areas, we can always meet via the Internet.

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internet marketing & design
design drive convert