Site Highlights
- Latest Blog
- Latest - How "accessible" should you be.
- Latest Podcast
- Getting Started with Local Search
- Latest Newsletter
Site Tips
- "Drive It" Tips
- It starts with the target
Know who you are trying to attract to your site.... - More
- "Convert It" Tips
- It starts with your target
The object is to sell something to someone... - More
- "Design It" Tips
- You wouldn’t wear that website to a party
Style, fashion, and technology all drive website design... - More
Did you know?
- Firefox has 19% of the browser market share...
- Read More!
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Drive It! Services
Drive more qualified web traffic to your website. Choose from a variety of drive-traffic strategies and service-level options:
Rank higher in the Search Engines through initial and ongoing optimization of your website. Full range and scope of optimization to maximize traffic.
- Detailed keyword analysis
- Market, competitor and resource analysis
- Accessibility analysis
- On-site optimization throughout site
- Rank tracking; initial and ongoing
- On-site adjustments; monthly, ongoing.
- Off-site (e.g. linking) campaign; ongoing, monthly
- Statistics/analytics; setup and ongoing monitoring
Rank higher in the Search Engines for selected key terms based on ranking importance and success potential. Focus is on return on investment through concentrating on a limited number of high potential keyword phrases.
- Keyword analysis
- Accessibility analysis
- On-Site optimization within key areas of website
- Ranking benchmarks, initial and ongoing
- On-site adjustments; monthly, ongoing.
- Off-site (e.g. linking), campaign consulting and assistance - ongoing, monthly
- Statistics/analytics; setup and ongoing monitoring
Supplied at the initial buildout of a site to set the stage for a future optimization push. Allows a site to gain rankings and search engine credibility with a minimal investment.
- Basic keyword analysis
- Basic on-site optimization
- Off-site (e.g. linking) campaign consulting and initial assistance
- Statistics/analytics setup
Pay Per Click Advertising (PPC)
Drive traffic to your website through pay per click ads running on top search engines.
- Detailed keyword analysis
- Ad copywriting
- Competitive bid analysis
- Campaign construction and implementation for multiple search engines (e.g. Google, Yahoo)
- Work to budget, to click cost, or to ranking position
- Search network and/or content network
- Statistics/analytics tracking setup
- Campaign, ad, keyword, bidding adjustments - monthly, ongoing
Drive traffic to your website through a limited number of high performing terms. Focus is on maximum return on investment within a limited budget.
- Keyword analysis
- Ad copywriting
- Bid analysis
- Campaign construction and implementation – one engine (e.g. Google, search network).
- Work to budget
- Statistics/analytics tracking setup
- Campaign, ad, keyword, bidding adjustments - monthly, ongoing.
Email / Newsletter Campaign
Drive traffic to your site through comprehensive email campaigns. Bastion Internet can do everything from the initial design to the ongoing database management, content populating, and regular send out of the emails. Or, we can limit our participation to the initial design and training.
- Email / Newsletter design (matching your branding and web design)
- Email blast service selection and setup assistance
- Database consulting
- Training with first email blasts
- Statistics/analytics tracking setup
- Database management: optional
- Ongoing content loading: optional
Drive traffic to your site through email campaigns. We assist you in selecting an email blast service and a design template. We consult with you and train you to effectively market to your established set of contacts in a professional manner.
- Tailoring of design template
- Service selection and setup assistance
- Database consulting
- Training with first email blasts
Media Casting
Drive traffic to your site and enhance your image as an industry expert through blog marketing. Use your existing blog or have us set up a new blog to augment both direct traffic and support your Search Engine Optimization efforts.
- Initial consulting
- Optimization of your blog
- Assistance with ongoing blog marketing
- Set up of RSS and statistical tracking
- (see also Blog Design)
- (see also Copywriting – Content building)
Drive traffic to your site through podcasting. Use your existing blog to manage podcasts or have us set up a new blog/podcasting system. Podcasting will both drive traffic directly and support your Search Engine Optimization efforts.
- Initial consulting
- Assistance with selection of audio equipment and software
- Optimization of your podcasting blog
- Assistance with ongoing podcast marketing
- Set up of RSS and statistical tracking
- (see also Blog Design)
- (see also Copywriting – Content building)
Popular Combinations (Design, Drive and Convert)
Take advantage of the unique position you are in when doing a full, custom redesign by incorporating drive-traffic techniques.
We add in, at no extra cost, a transition program which preserves much of your current search results power. Further, we’ll incorporate SEO techniques that can only be done when a website is at the design stage. Finally, we’ll build the new site with pay per click landing pages in mind (if appropriate) to potentially gain the benefit of Landing Pages with little additional cost.
- Custom Design (design)
- Search Engine Optimization (drive)
Support your new venture and test its concepts and market viability at a moderate budget level with guaranteed web traffic.
- Tailored Website (design)
- eCommerce add on – optional (design)
- Pay Per Click – focused (drive)
Get the most from your advertising dollar by creating a new PPC campaign and launching Landing pages at the same time. Hone it all with proper analytics and reporting.
- Pay Per Click Advertising - Comprehensive or Focused (drive)
- Landing Pages (convert)
- Reporting and Analytics (convert
Maximize traffic from the Search Engines by deploying both an SEO and PPC campaign. Traffic analysis from each can be effectively used to help build the other.
- Search Engine Optimization - Comprehensive or Focused (drive)
- Pay Per Click Advertising - Comprehensive or Focused (drive)
Drive and convert more local traffic. If your business primarily caters to your local geography, maximize your budget and results by focusing on what’s geographically near and dear.
- Search Engine Optimization – focused (drive)
- Pay Per Click Advertising – focused (drive)
- Site Analysis and Tune-up (convert)
internet marketing & design
design drive convert
