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Know who you are trying to attract to your site.... - More
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Content Creation
Creating content is often the biggest challenge for our clients - you’re simply too busy running your business. Taking the time to write down everything your website needs to say can be overwhelming when added to all you have to do.
Plus, creating additional content in the form of newsletters, blogs, podcasts, animated demonstrations, etc. is an effective way to reach more people, drive more traffic to your website, and add power to the website itself.
So how to get it all done.
The Answer
We combine our expertise of both business and technology to learn about your business and help you create and/or refine your text, images, visual, and audio messages. This includes writing regular copy, researching and writing for blogs and podcast, enhancing images, creating online demonstrations and illustrations (using flash animation), and processing audio and video files.
Copywriting:
Bastion offers a number of levels of writing. We can take your compiled material and edit, format and polish it for your web pages. Or, we can go all the way and interview you and your staff to get the initial information to begin the writing process. There are a number of techniques for writing for the web that are different from other media. We take advantage of these when writing for you.
(see Design Services – Content Creation for pricing information)
Blogs and Podcasts: Maintaining your blog and structuring podcasts takes regular and ongoing effort. The results can be great, though. You establish your company as having additional industry expertise as well as driving links to your site, which builds direct traffic and search engine results.
We can supply you with back-end research, suggestions, and outlines for publishing new content. We can even take the next step and write scripts and produce postings when you’re running a little behind.
Enhancing Images: Need a little Photoshop magic to add the right touch to those images? We have plenty of experience.
Demonstrations and Animations: Usually done using Flash technology, we can build animations to illustrate how various processes, services, or products work.
Audio and Video: While we’re not audio and video production experts, transferring those media into web enabled and web-distributable files is right up our alley.
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internet marketing & design
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